I’ve found that an effective marketing tactic is a multi-video promotional campaign. For “Rover”, our incredibly successful campaign was designed around 2 cohesive videos in line with their goals of converting new users. I created a fully integrated music video as well as a comedic commercial for the brand that had a custom song about becoming a member of the service. The company loved the commercial so much that they secured the rights to the content to use freely as original content and  advertisement on digital/televised programming.  This dual video tactic acted as a 1-2 punch and directly drove over 600 new signups to become Dog Boarders from my link.